Have tires made that add a protruding bead to protect the rims from curb rash.
Currently, there are no 245/35R21 tires on the market that helps protect expensive alloy wheels from curb rash that I know of. Hopefully, Tesla can encourage one of its tire manufacturers to design such a tire for its customers.
Moderator: It’s unclear if the rubber in a tire could protect the rims. There are a number of third-party rim protection products available currently like Alloy Gator that is made out of hard plastic.