Offer an option for a more advanced air suspension, perhaps like the MagnetoRheological suspension used in some cars for a smoother ride.
The viscosity of a magnetorheological fluid is electronically controlled by a magnetic field. Its sensors detect road roughness every millisecond and adjust accordingly in as little as five milliseconds.
The system is available in select vehicles including Acura MDX, Audi TT and R8, Buick Lucerne, Cadillac ATS, CTS-V, DTS, XLR, SRX, STS, Chevrolet Corvette, Camaro ZL1, Ferrari 458 Italia, 599GTB, F12 Berlinetta, Shelby GT350, Holden HSV E-Series and Lamborghini Huracán.
(This was originally submitted by another but was accidentally deleted. We were able to reconstruct it, but lost the original submitter’s name).
Tesla added Adaptive Suspension as standard on the Model S and X in 2019.